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Product lifeline

March 19, 2021. – As a consumer, you can get what you want nowadays. Platforms like Aliexpress and Amazon have an endless variety of different products. Everything comes in thousands

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When is sales promotion needed?

March 12, 2021. – If your products are sold out, does it make sense to buy brand visibility? Or when the market is already down, can you sell more plywood

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Where did one day go?

March 05, 2021. – It’s been one year of non-travelling. The stop in February 2020 was sharp. No more daily shuttling to the office and back. No trips to see

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Plywood sales robot

February 26, 2021. – In plywood business, the customer-supplier relationships are usually lengthy. Companies know each other from the past. A fresh buyer/seller usually gets her legacy contacts from the

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Risk or opportunity

February 19, 2021. – People are different. A few of my friends see risks everywhere. They are really cautious where to step next. Some of my friends seem like crazy

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Plywood jumping up and down

February 12, 2021. – Dog agility is a sport where dogs run through an obstacle course and are measured in time and accuracy. If your company were a dog, how

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Plywood branding

February 5, 2021. – A recent McKinsey study says that the top 5% of the industrial brands capture 95% of the share voice. By share of voice, McKinsey means mentions

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Short squeeze with plywood

January 29, 2021. – The term of the week in the stock market is “short squeeze”. With a wood brain like mine, these are difficult terms to understand. That’s why

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Shaken and stirred

January 22, 2021. – Global cargo shipping is mixed up. Covid-era people need new stuff when staying and working at home. These consumer products come from Asia, and that impacts

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