February 12, 2021. – Dog agility is a sport where dogs run through an obstacle course and are measured in time and accuracy. If your company were a dog, how well would it finish the track?

Long-term demand projections are hard to make. Nowadays, an annual budget tastes like a silly game instead of business planning. Even a three months forecast is done on a “best guess”-basis. Months within one year might be very different.

Sometimes the demand takes you by surprise. The world is unpredictable, but demand turns can be detected when they happen. Your business dashboard should tell you when to hit the gas pedal.

The companies that can increase their plywood supply quicker will earn more. Just imagine if by hitting the gas pedal, you could instantly deliver 10,000 m3 of extra. How would that impact your profit?

Supply superboosting is difficult, yet difficult things are possible. Most of the tools are invented already. The tools include buffers, outsourcing, 2nd & 3rd tier suppliers, warehousing, labour arrangements, you name it. Probably the solution is a combination of many. The chief thing is that the plan is ready before the demand takes off.

The market fluctuation will continue in the future. Rapidity is the key. Should companies start hiring CAOs, chief agility officers?