Was the timing of the investment right?

July 10, 2020. – Investing is tricky business. Investment decisions are often made when business is thriving. But since it usually takes several years for new facilities to be completed, very often the market has changed before the new mill is up and running. So instead, to avoid this pitfall, companies should invest when business is at a low. This will hardly ever happen because, when sales are down, trust in the future is down. On the positive side, plywood mills are built for decades. During the life cycle of one mill, there will be several ups and downs. Just like in the stock market, perfect timing is impossible. The plywood business is a marathon, not a sprint.