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How often do you meet your customers?

September 4, 2020. – Perhaps you used to meet your foreign key accounts twice a year. Now you’ve managed with an online connection. That works just fine, yet you can’t

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Proudly protecting plywood

August 28, 2020. – On Thursday Hurricane Laura landed in Louisiana, USA. Every time a new storm like Laura approaches, the media is covered with pictures of people protecting their

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Does ownership matter?

August 21, 2020. – It is delightful to see the Swedish Vänerply alive and kicking after its 50 years’ anniversary. The first decades of the mill were not easy. It

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Where is the invisible hand of the plywood market?

August 14, 2020. – In 1776, the Scottish economist Adam Smith introduced the concept of an “invisible hand” in his book ‘The Wealth of Nations’. A short and liberal interpretation

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Closer to the forest or closer to the customer?

August 7, 2020. – Roundwood is hard to deliver over long distances. That is the reason why hundred years ago the wood processing mills were erected next to water. Nowadays,

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Plywood is not lost

July 31, 2020. – According to the US Commerce Department the US economy shrank 32.9% in the second quarter. That sounds high. To be honest, these macro economy figures start

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A break for balance

July 24, 2020. – Most of the Nordic and Baltic plywood mills will soon have their summer breaks. In previous years, interruptions in  production have been minimal because demand for

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Will we have plywood for all?

July 17, 2020. – Researchers at the University of Washington forecast that the global population will peak at 9.7 billion by 2064. At the moment the world’s population is 7.7

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Was the timing of the investment right?

July 10, 2020. – Investing is tricky business. Investment decisions are often made when business is thriving. But since it usually takes several years for new facilities to be completed,

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