
Tuesday 7 November 2023. – In business, people who sell products deal with customers all the time. But when you work behind the scenes in a factory, you might wonder why you should care about the customers who buy the things your company makes.
Here’s the thing: even if you work far away from customers, it’s good to know some basic stuff about what customers like and what’s happening in the market. It can help in many ways:
- Better Quality: Understanding what customers expect from plywood can help ensure that the products your factory makes are of good quality and meet those expectations.
- Efficiency and Customization: Understanding customer demands can help streamline production processes, moving away from disruptions towards a smoother workflow.
- Listening to Customers: If factory staff is informed about customer feedback, they can play a role in implementing necessary changes or improvements.
- Reducing Waste: Knowing what customers need can help avoid wasting money on producing excessive items or making last-minute changes. In supply chain management, customer knowledge enables more accurate inventory management and production planning, preventing overproduction or shortages.
Most importantly, understanding how your work connects to customers adds more meaning to your job. It brings better motivation and enhanced pride in work throughout the company. A customer-centric culture, extending from the forest to sales, ultimately leads to satisfied plywood customers, which is great for business.