Blog

How solid is your Q4 sales plan?

September 11, 2020. – Sales forecasting is not among the easiest disciplines these days. As infection rates climb the uncertainty with sales planning increases. When things were steady, purchasers helped

Blog

How often do you meet your customers?

September 4, 2020. – Perhaps you used to meet your foreign key accounts twice a year. Now you’ve managed with an online connection. That works just fine, yet you can’t

Blog

Proudly protecting plywood

August 28, 2020. – On Thursday Hurricane Laura landed in Louisiana, USA. Every time a new storm like Laura approaches, the media is covered with pictures of people protecting their

Blog

Does ownership matter?

August 21, 2020. – It is delightful to see the Swedish Vänerply alive and kicking after its 50 years’ anniversary. The first decades of the mill were not easy. It

Blog

Where is the invisible hand of the plywood market?

August 14, 2020. – In 1776, the Scottish economist Adam Smith introduced the concept of an “invisible hand” in his book ‘The Wealth of Nations’. A short and liberal interpretation

Blog

Closer to the forest or closer to the customer?

August 7, 2020. – Roundwood is hard to deliver over long distances. That is the reason why hundred years ago the wood processing mills were erected next to water. Nowadays,

Blog

Plywood is not lost

July 31, 2020. – According to the US Commerce Department the US economy shrank 32.9% in the second quarter. That sounds high. To be honest, these macro economy figures start

Blog

A break for balance

July 24, 2020. – Most of the Nordic and Baltic plywood mills will soon have their summer breaks. In previous years, interruptions in  production have been minimal because demand for

Blog

Will we have plywood for all?

July 17, 2020. – Researchers at the University of Washington forecast that the global population will peak at 9.7 billion by 2064. At the moment the world’s population is 7.7

To top